2010 Spring Case Competition Team Application

Submitted by Quan N. on Fri, 03/19/2010 - 11:49am
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Due April 10 2010 11:59PM

Required Dates of Attendance:

April 15th 6pm-8pm Case Prep

April 17th 8am-5pm Case Competition 
 

Please completely fill out one application for each team.  If you are an individual, please fill out the individual application form. Make sure you have all the required team member materials before starting the application. What you'll need: Resumes (pdf preferred, .doc accepted), e-mail addresses and other contact information for each team member, and your slide deck answer to the application case. Please note, by submitting this application you agree to fully attend both the Case Competition Preparation and Case Competition in its entirety.  If you have questions about the case competition, don't hesitate to contact us.

 

Note for submission errors:  Please submit a filler Resume file in the Team Member 4 Resume - the webform will not let you submit 3 members without a resume in that field.  You can reuse any resume you'd like. 

Team Information

What do you call yourselves?

Team Member Information
Mini-Case

Please include:  1 intro slide & 1 slide per question

Business Situation:

Our client is a small chain of luxury, five-star hotels located in NYC. The hotels are independently operated and the chain promotes itself as an exclusive, premier accommodation for tourists and business professionals.

Despite intense new competition, the hotel chain has been able to maintain its popularity and prices. Each hotel features a rooftop pool, retail space (some of which is currently vacant), a restaurant and meeting facilities. Roughly 80% of its customers are tourist families who often do little planning before their trip.

For many years, the business enjoyed an annual profit greater than $10M, but profits have started to deteriorate over the past three years. While revenues and operating costs have remained steady, some costs have increased recently. Specifically, the hotel chain has incurred significant costs to support.

  - Launch of a mass market advertising campaign

  - Purchase of more office supplies

Relevant data includes:

  • 5 independently operated hotels in the chain
  • 100 rooms per hotel
  • 75% average occupancy rate (per hotel & across the chain)
  • $400 average room rate (per hotel & across the chain w/ tax)
  • 500 guests/night across the chain during weekdays (M - Th)
  • 1,500 guests/night across the chain during weekends (F - Su)
  • $20/guest per night average on other services

1. How would you estimate the chain’s revenues on an average night?

2. What are some ways the client can reduce costs?

3. Overall, what are some ways the client can enhance revenues?

Please submit a .pdf, .ppt, or .pptx slide deck.